CrackerJack Surprise of the Day #970


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When you want to create change, you need to go big to spark conversation to create that change. In this instance, the agency of record for German supermarket Edeka, together with the World Economic Forum, got its client to clear the food off most of its shelves. It was a bold stunt that singled out the foods that have been imported from countries outside of Germany to help demonstrate how bland the world might be if it continued to discriminate against the influx of immigrants.

> view stunt

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