CrackerJack Surprise of the Week #977


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Last week was International Women’s Day, and many brands did their best to honour the important day with a clever signage stunt. For me the McDonald’s stunt stands out the most where one hundred stores across the US flipped their Golden Arches signage upside down to create a “W” to show their support of omen in the workforce. And wouldn’t you know, 6 out 10 McDonald’s managers are women…bravo.

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