Category: CrackerJack Surprise

CrackerJack Surprise of the Week #972

With drinking and driving on the rise this time of year, this PSA for Mothers Against Drinking and Driving, (in collaboration with Uber) really hits home. Tastefully done, and beautifully shot, this commercial demonstrates everything…

By jadamson

December 12, 2017

CrackerJack Surprise of the Week #971

As audiences see more and more advertising campaigns, they either ignore them entirely, or demand more when it comes to visual design, and authentic storytelling. That said, here’s a short film that speaks to the…

By jadamson

November 24, 2017

CrackerJack Surprise of the Week #970

When you want to create change, you need to go big to spark conversation to create that change. In this instance, the agency of record for German supermarket Edeka, together with the World Economic Forum, got…

By jadamson

September 11, 2017

CrackerJack Surprise of the Week #969

The way the advertising industry has been delivering its marketing messages has changed drastically over the years, especially this past decade. The creative now has to work a lot harder to capture the audience’s attention,…

By jadamson

September 4, 2017

CrackerJack Surprise of the Week #968

Some products are more challenging than others when it comes to selling a message that resonates with its target audience. Case-in-point: Blackhead removal. But it looks like the agency of record for Nevia Men managed…

By jadamson

August 28, 2017

CrackerJack Surprise of the Week #965

Whether or not the advertising industry is appreciated or respected, there are many instances that I’m proud to be a part of it, especially when the promotional efforts are built around the greater good. And…

By jadamson

August 8, 2017