CrackerJack Surprise of the Week #964
Sometimes, to make real connection with your audience, your agency of record needs to dig really deep. And in this case, the AOR for Indian Motorcycles seemed to have built its creative brief around, “Riding…
CrackerJack Surprise of the Week #963
How do you sell a comedy festival that holds a very strict “no refund” policy? Well, first you call it the “No Refunds Comedy Festival”. Then you hire an agency with a creative team that…
Memory Lane
Here’s a fun shot from a recent trip to Vancouver for a tech conference the other month. I stumbled across this colourful alley (located in an alley south of West Hastings between Seymore and Granville) while…
CrackerJack Surprise of the Week #962
Print ads have always been a favourite medium of mine, especially when the message is simple and the visual is extraordinary. That said, I think this is one of my favourite print ads in a…
Queen Mother
A couple of years ago, I thought I gave my mum the biggest, and best surprise for her birthday by shipping myself over to my hometown, Toronto. Once I landed, I took a cab from the airport…
CrackerJack Surprise of the Week #961
People with physical disabilities can concur many obstacles, except for this one. That was the insight behind this television spot for the agency of record for The Rick Hanson Foundation, raising awareness, removing barriers and…
JackFlash to be featured in the 2018 Greenpeace calendar!
Although it’s only been a couple of years now, JackFlash has already racked up some pretty awesome recognition as far as photographic competitions go. First was the shortlist for Canadian Geographic, then rated amongst the…
CrackerJack Surprise of the Week #960
There are a lot of factors that keep kids going to school regularly, like bullying and not having enough money for lunches, but not having access to clean clothes can be easily overlooked when trying…
Now Offering In-Studio Pet Photography
It doesn’t matter if we wake up a disheveled, grumpy mess with horrible breath every morning…or, that we like to slip into our favorite tiger-print onesie and belt out the lyrics to “I need a hero” after…