Sharing the stage with Moby
The first time I heard Moby was in a photographer’s studio in windy Wellington, NZ. I was art directing one of my first ever big-budget shoots for a print ad for NZ Post. Needless to…
CrackerJack Surprise of the Week #970
When you want to create change, you need to go big to spark conversation to create that change. In this instance, the agency of record for German supermarket Edeka, together with the World Economic Forum, got…
Lest We Forget
On Labour Day weekend, my wife and I took the ferry over from Victoria to visit my wife’s grandmother Shirley at her nursing home in Port Angeles, Washington. The visit was bitter sweet for both…
CrackerJack Surprise of the Week #969
The way the advertising industry has been delivering its marketing messages has changed drastically over the years, especially this past decade. The creative now has to work a lot harder to capture the audience’s attention,…
You've Got Mail!
Meet Dawn. She is a rather special postal worker for Canada Post, who not only delivered mail to Victoria’s downtown core, but as you can see, also delivered plenty of smiles along the way. You see,…