Portraits for United Way
From the beginning of my career, working both as an art director and copywriter at various multi-national ad agencies around the globe, I’ve always appreciated the opportunity to work on brands that actually made a…
Seven reasons why your company needs to consider video content
Video content builds trust, improves SEO, boosts engagement, it increases click-thrus, drives conversion, not to mention, 45% of Internet users watch at least an hour of video content a week on YouTube & Facebook. Good…
Graffiti Alley - Strut
It’s been some time since I had the pleasure of visiting my hometown, Toronto. Each time I return, the city seems to get bigger and bigger with new and interesting things to check out. On…
CrackerJack Surprise of the Week #977
Last week was International Women’s Day, and many brands did their best to honour the important day with a clever signage stunt. For me the McDonald’s stunt stands out the most where one hundred stores…