CrackerJackFlash Brand Refresh 2021
After a year of helping other local businesses such as Prince of Whales navigate through the rough waters of COVID-19, CrackerJackFlash thought it was the perfect time to do something for its own brand. That’s…
Nothing is Impossible
In the late 90’s, there were no digital audiobooks that could be stuffed into your back pocket. But there was this handy little “bible” filled with hundreds of inspirational tips that I tapped into religiously…
National Organ & Tissue Donation Awareness Week – Story #5
Tobin (right) writes, “I had been going through the donor screening for a friend who needed a kidney. I was a match and proceeded with the process, but in the end, they chose a different donor…
National Organ & Tissue Donation Awareness Week – Story #4
Beth (left) writes, “Transplant is a marathon, not a sprint. It took my husband Tony (right) 5 years to get a doctor to refer him for his double lung transplant. We waited 6 months for…
National Organ & Tissue Donation Awareness Week – Story #3
Kim (right) writes, “When my dad passed away due to cardiac arrest at the tender age of 49, and a transplant team was not able save his life due to Victoria’s Blizzard of 1996, my…
National Organ & Tissue Donation Awareness Week – Story #2
Tamara (left) writes, “I was 21 weeks pregnant, with Evanne (right), when it was discovered something was seriously wrong with her heart. I was 36 weeks pregnant when they listed her for a heart transplant.…
National Organ & Tissue Donation Awareness Week – Story #1
Laura (left) writes, “My incredible friend Nyssa (right) donated the entire right lobe of her liver to me in a life-saving living donor liver transplant in Edmonton on March 22, 2017. I suffered from PSC…
CrackerJack Surprise of the Week #975
Yesterday’s 52nd Super Bowl was without a question a spectacular show. There were a lot a lot of records broken on both sides, with the Philadelphia Eagles upsetting the New England Patriots and winning their…
CrackerJack Surprise of the Week #973
A few people in the marketing world might say that the print medium is dead. But with this daring interactive print ad for IKEA, I would beg to differ. The task for IKEA’s agency of…
CrackerJack Surprise of the Week #972
With drinking and driving on the rise this time of year, this PSA for Mothers Against Drinking and Driving, (in collaboration with Uber) really hits home. Tastefully done, and beautifully shot, this commercial demonstrates everything…
CrackerJack Surprise of the Week #971
As audiences see more and more advertising campaigns, they either ignore them entirely, or demand more when it comes to visual design, and authentic storytelling. That said, here’s a short film that speaks to the…
CrackerJack Surprise of the Week #970
When you want to create change, you need to go big to spark conversation to create that change. In this instance, the agency of record for German supermarket Edeka, together with the World Economic Forum, got…
CrackerJack Surprise of the Week #969
The way the advertising industry has been delivering its marketing messages has changed drastically over the years, especially this past decade. The creative now has to work a lot harder to capture the audience’s attention,…
CrackerJack Surprise of the Week #968
Some products are more challenging than others when it comes to selling a message that resonates with its target audience. Case-in-point: Blackhead removal. But it looks like the agency of record for Nevia Men managed…
CrackerJack Surprise of the Week #967
If you live anywhere in North America, and have a pulse, you probably heard that there was a rare solar eclipse happening above our heads this morning. And it’s newsworthy events such as this that…
CrackerJack Surprise of the Week #966
What I love about advertising is that we get to create and tell stories. And if done well, the audience will actually embrace the message, and maybe even shares it with a friend or two.…