In joining the board of directors for the Pacific Centre Family Services Association (PCFSA), it quickly dawned on me that the organization was in dire need of donations and volunteers to keep the organization afloat. Having no budget whatsoever to work with, CJ*F rolled up its sleeves to create posters, images for social, and a few videos that formed a well-rounded marketing campaign that spoke to all of the organization’s current needs.
Update: Two years after this campaign ran, the PCFSA’s doors are still open and still providing valuable resources to those in need…Mission accomplished.